Hanover Green Retail have just completed on a letting on behalf of Shaftesbury, welcoming the first ever stand-alone store for iets frans… to Carnaby Street. The 2 floor shop will house exclusive iets frans… product, including unisex apparel in a variety of colourways and prints, as well as face masks and accessories.
Samantha Bain-Mollison, Retail Director Shaftesbury “We are delighted that iets frans… has chosen Carnaby for its first ever stand alone store. It is a great fit for the Carnaby customer with on trend products at great price points. This is another positive retail opening for Carnaby following the Rolling Stones flagship, Wax London and upsize of the new adidas store”. iets frans… is the go-to brand for oversized sweats & elevated sportswear basics and unisex products. The organic success of the collection since launch 2017 is due to Instantly recognisable vintage inspired lifestyle brand with a nostalgic casual aesthetic combined with innovative colour stories and logo applications. Prices from £20 – £100.
Emma Wisden, Urban Outfitters MD comments: “By listening to our global community we have seen a continued desire for self – expression. iets frans oversized sweats and go-anywhere street wear allow our audience to be unconstrained & themselves. We will be focusing our efforts on expanding the collection starting now, through 2021 to offer updated colorways and technical fabrications with a few exciting projects along the way”