12 Oct – 2023

Proud Embankment: Long-income investment opportunity on Victoria Embankment, WC2

As unique, prime central London investment opportunities go, this one takes centre stage – Hanover Green is bringing Proud Embankment, one of London’s landmark live entertainment venues, to the market.

Located at 8 Victoria Embankment on the northern bank of the River Thames, and within London’s world-renowned culture cluster which attracts more than 44 million visitors each year, Proud Embankment comprises 19,289 sq ft of amphitheatre-style live events space, configured around a large stage, with further bar and restaurant space.

The venue is let to Proud Cabaret – one of the industry’s most successful operators – for a further 19.5 year and benefits from an exceptionally rare 5am late-night alcohol licence.

The venue generates rent of £949,996 per annum, reflecting £49.25/sq ft overall.

Adding a bit of pizzazz to the investment market, we’ve been instructed to seek offers in excess of £13.995m for Proud Embankment, which reflects a net initial yield of 6.36%.

To find out more about this rare opportunity, get in touch with Simon Hall or Simon Beckett, or our joint agents at Knight Frank.

News and insights

10 Dec – 2025

Duo of deals secured at Power Road Studios, Chiswick

08 Dec – 2025

Exciting news from London’s food-scene! 🎉

24 Nov – 2025

Celebrating a Successful Year of Pop-Ups at 48 Elizabeth Street 🎉

17 Nov – 2025

Alex Lake joins investment team

12 Nov – 2025

Swan House sale in High Holborn completes

05 Nov – 2025

The Market Exchange, WC2: Standout Covent Garden sale completes

Get in touch