Location

Renowned as a world-famous shopping and dining destination, under the careful management of Shaftesbury Capital, new life is being breathed into Carnaby Street’s iconic roots.

Bridging Regent Street and Soho, Carnaby Street is an important connection, attracting high footfall from all directions, including the Elizabeth line exits at Hanover Square, Dean Street and Tottenham Court Road. Anchored by luxury department store Liberty London to the North, and the diverse retail and dining options of Soho to the South, Carnaby Street is home to an exciting mix of global flagships, independent boutiques and lifestyle stores, including Size?, The North Face, Adidas, Birkenstock, Dickies, Rixo, Ray Ban and Swatch, and in the wider Soho neighbourhood, A.P.C., Axel Arigato, END, Golf Wang, Paul Smith, Palace, GANNI, Amie Leon Dore, AMI, JW Anderson and Supreme.

The area is also renowned for its game-changing dining scene with an unrivalled mix of restaurants, cafés, bars and pubs including Mountain, Kiln, Bar Kroketa, Dehesa and Dishoom. Kingly Court, a vibrant courtyard destination between Carnaby Street and Kingly Street provides even more best in class concepts such as Darjeeling Express, Imad’s Syrian Kitchen, Donia and Nightjar.

Surrounded by culture, the neighbourhood is home to The Photographers’ Gallery, Heni and more as well as institutions including Ronnie Scott’s and The Groucho Club.

Both Soho and Carnaby Street attract an affluent consumer with almost 50% falling into the two most affluent Acorn categories. Levels of Executive Wealth far exceed the London average and there are higher levels of City Sophisticates.