EasyHotel has unveiled plans to expand into Oxford after signing a 25-year lease on a site located less than two miles from the city centre.
Located in Oxford’s Summertown, a premium residential and shopping district, the site is to be redeveloped as a mixed-use property. A new 180-room easyHotel will occupy the first and second floors of the property and is expected to open in the second half of 2019, subject to the company obtaining planning permission.
Oxford will be easyHotel’s first leased site. The hotel will be developed by 4Urban Consulting Ltd, backed by the Bramall family, through its investment vehicle GHSR LLP.
The new site takes the company’s pipeline of owned development projects to 781 rooms in addition to the 1,236 franchise rooms currently under development.
Chief executive Guy Parsons said: “Oxford is a premier business and tourist destination with over 7 million visitors per year. The city has been on our target list for some time and we are pleased to have agreed terms on this new hotel, which will be the closest branded budget and super budget hotel to the city centre.
“The board looks forward to announcing further opportunities for the easyHotel brand as we expand our development pipeline.”
EasyHotel was advised by specialist commercial property consultancy Hanover Green.